As a professional, you want to make certain your printed items showcase the quality and professionalism you put into everything. Unfortunately, choosing the right paper can be a difficult task if you don’t have a background in printing. After all, choosing the right paper to print goes beyond just what looks good. After all, many customers will equate the quality of your goods and services to the quality of the promotional items they receive. This is why going with the best quality is important.
When you work with a good print broker, these professionals are able to sit down and help you with ideas about what works best for your needs. They understand you are making an investment in the print job and the last thing they want to do is waste your time and money with a bad print job because the wrong paper was used. While using a quality printing press and inks is part of it, the paper will really have an impact on each job.
Take, for example, you have a bunch of brochures to print up. You want something to make them really look sharp. For this, 100-pound gloss text is the best choice you have for these. The same paper, though, wouldn’t work in the case of postcards. For these, you would want to choose an ultra-thick paper stock, such as 16 point, which will allow postcards to hold up.
With the paper itself, you also need to consider special coatings that will impact the appearance of the project as they can require you to switch things up. Often designed to add a better final visual appeal and protection, some paper will not hold up as well with the coating applied. This is why you need to speak with a print broker about what your goals are and come up with a printing solution that will work well for you.
One rule of thumb you can use is that when you have a high quality item, the thicker the paper, the more valuable it is perceived to be. That doesn’t mean to go cardboard thick, but using something like a 24-pound synergy bond will a letterhead appear very prestigious no matter what size the company is.
Depending on what you’re printing and the focus of your company, you can also take advantage of green solutions. Green companies and those looking to showcase their commitment to the environment will find recycled paper is a smart choice. Since many styles of paper are available, this is a great way to help the environment and end up with a sheet of paper of noticeably higher quality.
As you can see, there are a lot of considerations to make when you are looking at paper for your printed documents. Because of this, it is your best interest to work with a print broker so you can sit down and determine what style of paper is best suited for all your printing needs.